We are seeking a creative and highly motivated Social Media & Content Specialist to join our marketing team. The ideal candidate will have a strong understanding of all major social media platforms, possess a talent for content creation, and demonstrate technical proficiency in photography, video production, and graphic design. This role is responsible for planning, executing, and analyzing engaging social media campaigns that elevate our brand presence and drive audience engagement.

Skills

Key Responsibilities:

Develop and implement comprehensive social media strategies across platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.)
Create compelling content including graphics, photos, videos, and written posts tailored to each platform
Plan, manage, and execute social media campaigns to support marketing goals and brand awareness
Monitor, track, and report on performance metrics (engagement, reach, conversions) using analytics tools
Collaborate with internal teams to align social media initiatives with broader marketing strategies
Stay up to date with social media trends, tools, and best practices
Capture and edit high-quality photographs and videos for use in social content and campaigns
Design engaging visuals and promotional materials using graphic design software (e.g., Adobe Creative Suite)

Requirements:

Proven experience managing professional social media accounts
Strong portfolio showcasing content creation (images, graphics, videos, etc.)
Proficiency in photography and video production/editing tools (e.g., Adobe Premiere Pro, Final Cut, Lightroom)
Solid knowledge of analytics tools and data interpretation
Excellent communication and storytelling skills
Creative thinker with a keen eye for aesthetics and branding
Ability to work independently and manage multiple projects in a fast-paced environment

Nice to Have:

Experience with paid social media advertising (Facebook Ads, TikTok Ads, etc.)
Basic knowledge of SEO and content marketing
Familiarity with influencer marketing and collaboration

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Social Media Specialist