We are looking for a highly experienced Digital Marketing Manager to lead our digital marketing in-house team, with a strong focus on app marketing, media buying, Social media and performance. The ideal candidate should have deep experience in the Saudi market, strong leadership skills to manage teams, and a solid understanding of media production and overall digital media strategies. This role requires a data-driven mindset, hands-on experience in digital advertising, and a proven track record of successful performance marketing campaigns.

Skills

Strategy & Planning:

Develop and execute a comprehensive digital marketing strategy, with a particular focus on app marketing and user acquisition.
Oversee the company’s digital presence, ensuring brand consistency across all channels.
Identify and leverage new digital trends, technologies, and advertising platforms to enhance marketing efforts.
Develop and manage the media buying strategy, ensuring optimal ad placements and cost efficiency.

App Marketing & Performance Optimization:

Lead and optimize app marketing campaigns, including App Store Optimization (ASO), in-app advertising, and performance tracking.
Drive user acquisition, retention, and engagement strategies through paid and organic channels.
Analyze app performance metrics to ensure continuous optimization and maximize ROI.

Media Buying & Digital Advertising:

Plan, execute, and manage media buying across various platforms (Google Ads, Meta Ads, Snapchat, TikTok, Twitter, YouTube, and programmatic advertising).
Optimize performance marketing campaigns, including PPC, display, paid social, and retargeting strategies.
Work with media agencies and partners to ensure effective ad placements and budget allocation.

Social Media & Content Marketing:

Oversee and optimize social media strategies to maximize engagement, reach, and lead generation.
Collaborate with creative teams to produce high-quality digital content, including video, static, and interactive media.
Utilize influencer marketing and strategic partnerships to amplify brand visibility.

Media Production & Brand Content Development:

Work closely with production teams to oversee the development of video content, photography, and creative assets for digital marketing.
Ensure high-quality multimedia content that aligns with brand messaging and marketing objectives.
Manage and coordinate content creation for paid and organic channels.

Data Analysis & Optimization:

Track, analyze, and report on key performance indicators (KPIs) for all digital campaigns, with a strong focus on conversion and ROI.
Utilize tools like Google Analytics, Firebase, Adjust, and other attribution platforms to measure campaign effectiveness.
Implement A/B testing and data-driven optimizations to continuously improve campaign performance.

Leadership & Team Management:

Lead and mentor a team of digital marketing specialists, performance marketers, content creators, and designers.
Foster a high-performance marketing team by providing guidance, feedback, and continuous training.
Work cross-functionally with sales, product, and creative teams to align marketing strategies with business goals.
Manage relationships with external agencies, vendors, and media partners.

Requirements & Qualifications:

Bachelor’s degree in marketing, Business, Digital Media, or a related field.
7+ years of experience in digital marketing, with a strong background in media buying, performance marketing, and app&website marketing.
Proven experience in the Saudi market, with a deep understanding of local consumer behavior and digital advertising trends.
Expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Twitter Ads, and programmatic advertising.
Strong knowledge of ASO, app user acquisition strategies, and mobile performance tracking tools (e.g., Firebase, Adjust, Appsflyer, GA4).
Experience in social media marketing, influencer marketing, and digital content production.
Solid experience in media production and creative asset development.
Strong leadership and team management skills, with experience in leading cross-functional teams.
Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
Arabic language proficiency is preferred; English fluency is required.

شركة جرعات السلطة

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Digital Marketing Manager