Black & Grey HR is looking for a Market Research Specialist to join a well-established retail group in Khobar. In this role, you will lead research projects to uncover consumer trends, buying behaviors, and market opportunities. Your insights will help shape business strategies and improve marketing decisions.
Responsibilities:
- Oversee all research and insight-generating activities to ensure they support company goals
- Direct the complete research cycle from planning to implementation
- Establish and nurture partnerships with market research providers
- Guide vendor engagements and supervise research execution
- Track and forecast sales and marketing patterns to inform business planning
- Assess marketing initiative performance through rigorous data evaluation
- Create and deploy data gathering tools including surveys and opinion polls
- Collect and examine market data, competitive intelligence, and consumer insights
- Employ statistical tools to process complex data and derive business insights
- Prepare detailed findings presentations with visual aids for leadership review
- Deliver data-backed recommendations to enhance marketing and sales approaches
- Execute assigned components of broader marketing initiatives
Skills
- Min 2-4 years in market research, consumer insights, or data analysis.
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- Strong analytical and problem-solving abilities.
- Expertise in qualitative & quantitative research methods.
- Proficiency in statistical software (e.g., SPSS, Excel, Tableau).
- Knowledge of consumer behavior and market trends.
- Excellent communication and presentation skills.
- Detail-oriented with strong organizational skills.
- Ability to collaborate with teams and external partners.
