Overview
OPTIMA is dedicated to delivering innovative and customized facility management solutions with a reputation of excellence and a commitment to innovation.
Agile, customer-focused, innovative, authentic, pragmatic, results-driven.
OPTIMA is dedicated to delivering innovative and customized FM solutions with a reputation of excellence and a commitment to innovation. Owners of real estate assets and infrastructure portfolios turn to OPTIMA for solutions to enhance the maintenance and operation of their investments.
A leader in facility management consultancy within the GCC.
OPTIMA is an allied practice of KEO. Our DNA can be mapped through their 60 years of successful delivery of design, engineering, advisory, and management services throughout the GCC region.
Responsibilities
The BDM will lead localized brand positioning, business development strategy, and content development. This role is embedded within the KSA delivery team and is responsible for aligning business development output. The role includes, but is not limited to, the following:
Market-Focused Marketing Strategy
- Develop, implement, and monitor business development strategies aligned with business goals and priorities.
- Maintain strong market intelligence on sector shifts, trends, and competitor positioning.
- Provide strategic input to OPTIMA management team on market feedback, metrics, and growth positioning.
- Localize all marketing materials and communications to reflect Saudi public and private client expectations and terminology.
Proposal and Bid Support
- Manage the proposals preparation process.
- Support EOI, PQD, and formal proposal submissions for projects by drafting, editing, and structuring Arabic and English marketing-driven content in coordination with the team.
- Support with the technical inputs and translate into client-focused value propositions.
- Maintain up-to-date collateral, capability statements, and credentials in English and Arabic.
Brand Building and Client Engagement
- Build thought leadership visibility by curating articles, events, white papers, and media engagements.
- Represent OPTIMA at KSA and GCC industry events, marketing briefings, and client forums.
- Collaborate with internal HR and marketing to support employer branding, onboarding decks, and internal campaigns.
Communications and Content Oversight
- Oversee all campaign messaging (digital and print), ensuring alignment with brand identity.
- Manage digital presence on the company website and LinkedIn, ensuring search visibility, relevant hashtags, and consistent branding.
- Uphold the brand guardian role for all materials issued by KSA teams.
Project Execution
- Participate in project execution activities where applicable - supporting proposal handover, content development for project deliverables, and client-facing documentation.
- The candidate must possess sufficient technical understanding of FM/O+M consultancy services to contribute meaningfully to live projects alongside SMEs and project leads.
Qualifications
Essential
- Bachelor's degree in marketing, communications, or relevant FM consultancy field.
- 10 years of B2B marketing experience in KSA, with a focus on FM, real estate, or built environment sectors.
- Strong understanding of FM/O+M consultancy services and proposal development.
- Native-level Arabic (spoken and written), and fluent in English.
- Deep knowledge of the Saudi FM market, including its regulatory, procurement, and client landscape.
- Demonstrated ability to collaborate with project execution teams and contribute to the development of FM/O+M deliverables.
Preferred
- Direct experience in proposal writing for design/FM consultancy or DB and operate projects.
- Exposure to strategic marketing in Vision 2030 projects, NEOM, or giga-program ecosystems.
- Working knowledge of digital FM, CAFM, BIM-FM integration is advantageous.
- Familiarity with service line documentation such as ORAT strategies, FCA reports, or FM mobilization plans is advantageous.
Attributes
- Clear communicator with a structured and brand-consistent approach.
- Strategic thinker with local cultural awareness and executional discipline.
- Collaborative and reliable under deadline-driven environments.
- Embodies OPTIMA's core ideology: agile, customer-focused, innovative, authentic, pragmatic, results-driven.
