As the Assistant Manager-Marketing, you will be responsible for supporting and executing multi-channel marketing initiatives across digital platforms and in-store retail branches. Your role will involve managing campaigns, coordinating with cross-functional teams and external agencies, ensuring timely rollout of marketing assets, and driving performance metrics that contribute to customer growth, brand visibility, and operational excellence.Your Responsibilities:Campaign Execution & Coordination• Lead and support the planning and execution of integrated promotional campaigns for the MyAster app and in-store marketing.• Coordinate closely with departments such as Commercial, CRM, and Operations, as well as external agencies to ensure timely and budget-aligned campaign delivery.• Ensure marketing assets are implemented consistently across all consumer touchpoints including retail stores, social media, email and the app.Digital Marketing Support• Assist in managing digital content delivery, including push notifications, email marketing, social media, and CMS updates for the MyAster platform.• Collaborate with media and creative agencies to optimize digital campaign performance.• Oversee campaign briefs, creative approvals, and QA of digital assets prior to deployment.In-Store & Offline Activation• Oversee the production and dispatch of in-store materials such as posters, shelf talkers, and wobblers.• Coordinate offline marketing events including product samplings, health days, and beauty corner activations in collaboration with the operations team.• Track and report on implementation quality and performance from retail branches.Vendor & Stakeholder Management• Manage relationships with design agencies, print vendors, and digital partners to ensure quality and timely output.• Maintain clear communication flows and track project timelines and approvals among stakeholders.
• Bachelor's degree in Marketing, Business Administration, or a related field.• 3–5 years of marketing experience, preferably in retail, pharmacy, or FMCG industries.• In-depth knowledge of both digital and offline marketing techniques.• Experience with CRM tools, social media platforms, and content management systems.• Strong project management and organizational skills.• Excellent communication skills in both Arabic and English.• Ability to multitask and thrive in a fast-paced, cross-functional environment.
