About Four Seasons
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location
An architectural icon in the heart of Saudi Arabia's vibrant capital soaring over the city in the iconic Kingdom Tower, Four Seasons Hotel Riyadh is a buzzing hub at the forefront of style and sophistication. Redesigned interiors bring authentic Saudi heritage and craftsmanship to life, while our distinguished team provides a bespoke experience through thoughtful, personalized service and hospitality.
Purpose
To develop and execute strategic marketing and communication initiatives that enhance the hotel's visibility, with a particular focus on Food & Beverage. This role collaborates closely with the PR Director and other departments to ensure alignment with the hotel's business objectives and brand positioning.
Main tasks and responsibilities
- Work with the PR Director on generating local awareness and assist in the development of all in-house marketing initiatives as well as the development and execution of the annual marketing plan.
- Along with the Director of PR & Communications, oversee the hotel's digital content strategy and manage the hotel's Food & Beverage social media channels, creating relevant and engaging content and increasing follower engagement.
- Maintain the hotel website and ensure the hotel's web and app presence are aligned with the hotel's positioning and business objectives and where possible link to other Four Seasons content channels.
- Overlook hotel's online reputation management. Oversight of online reviews and monitor the competition for deeper market insight.
- Assist in the development and execution of an annual Food & Beverage marketing plan, based on guidelines given in the annual plan instructions.
- Work closely with Rooms, Food & Beverage and Spa teams to develop promotional and marketing activities, and calendars to stimulate and capture revenue opportunities. Forge alliances and maintain positive cooperative working relationships with other departments.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Develop relationships with other luxury brands and assess partnership opportunities.
- Work with graphic designer to develop and/or edit various marketing communications materials, including but not restricted to advertisements, collaterals and direct mailers.
- Manage relationship with creative agency, assist with marketing briefs and follow up on projects.
- Use a strategic approach in overseeing the hotel's community relations, CSR and sustainability initiatives.
- Assist Director of Marketing with SEO, digital marketing, PPC and e-commerce (as needed), photo and video shoots to ensure messaging and creative is aligned across all activities.
- Understand hotel's marketplace; be well-informed of market trends, including evaluating the competition's marketing communications activity and implement change as dictated by market requirements.
- Leverage Food & Beverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication.
Confidentiality
While working for the company there will be access to a wide variety of confidential information concerning the company, guests and employees. It is vital that all such information remains confidential and must not be disclosed to anyone outside the company, guests and employees, unless otherwise stated. Please refer to the employee handbook for full policy details.
