Summary:
The Head of Fresh Food will be responsible to design a specific product category for the “convenience format” stores. This includes designing assortment, setting pricing, promotions, negotiating with suppliers and leveraging their expertise to secure advantageous terms and maintaining strong supplier relationships.
You will also work closely with management to make sure that all stakeholders are aligned with the commercial strategy of the company.
This role highly demands a hands-on approach during preparation for pilot stores.
Objectives of this role:
- Define category roles and design product category for "Convenience format" stores
- Setting in-house production process, recipes, ready to eat options and design packaging
- Analyzing competitor activities, assortment, pricing and promo to make sure our commercial strategy aligned with
- Having experience for customer behavior and deep product knowledge in KSA market
- Collaborating with various teams, like commercial consultant, team from partner company
- Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty.
- Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favorable terms
- Lead supplier negotiations, ensuring favorable terms and conditions to drive cost savings and strengthen supplier relationships.
- Developing procedures, Quality Assurance and Standard Operating Procedures (SOP’s)
- Ensure all operations comply with health and safety regulations
Skills
Required skills and qualifications:
- Bachelor’s degree in business, marketing or a related field.
- 3+ years of experience as a category manager for fresh food in the retail industry or Convenience store in Saudi Arabia.
- Strong understanding of the Saudi Arabia market and convenience format stores format, consumer behavior and retail trends.
- In-depth knowledge of fresh food products, market trends, and quality standards
- Proficiency in utilizing Microsoft Office Suite, category management tools and software for data analysis and reporting.
- Flexibility to adapt to the changing market dynamics, consumer preferences and organizational priorities.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and negotiation skills to collaborate effectively with cross-functional teams and external stakeholders.
- Detail-oriented with a focus on accuracy and quality.
- Ability to thrive in a fast-paced and dynamic work environment.
