This role involves developing and executing effective sales strategies tailored to wholesalers, independent retailers, and other traditional trade partners. The TT Sales Manager ensures product availability, visibility, and competitive positioning across the traditional trade network while building and nurturing strong customer relationships. By leading a team of sales representatives and coordinating with cross-functional teams, the TT Sales Manager aims to maximize revenue, enhance market share, and strengthen brand presence in the traditional trade segment.
Responsibilities:
- Sales Performance and Revenue Growth: Accountable for achieving revenue targets and driving sales growth within the traditional trade channel, ensuring that company products gain and maintain a competitive position in the market.
- Market Share Expansion: Responsible for increasing market share in the traditional trade segment by implementing strategies that improve product visibility and brand loyalty among wholesalers and independent retailers.
- Customer Relationship Management: Build and maintain strong relationships with key traditional trade partners, ensuring high levels of customer satisfaction, repeat business, and long-term partnerships.
- Execution of Sales Strategy: Implement and adapt the company’s sales strategy to align with market conditions and business goals, ensuring that all sales activities are in sync with organizational objectives.
- Brand Presence and Product Availability: Ensure consistent brand presence and optimal product availability across the traditional trade network, maximizing shelf space and in-store positioning in line with trade marketing plans.
- Compliance and Risk Management: Ensure all sales practices within the traditional trade channel are in compliance with company policies, regulatory standards, and ethical guidelines, managing risks related to operations and customer interactions.
- Team Performance and Development: Responsible for leading, coaching, and developing the sales team to achieve their individual and collective targets, ensuring a high level of productivity and engagement.
- Data-Driven Decision Making: Use sales data and market insights to make informed decisions that impact business outcomes, optimizing strategies based on performance analytics and evolving market trends.
- Financial Accountability: Accountable for managing the traditional trade budget, including trade spend and promotions, to ensure profitable operations and effective use of financial resources
- Team Leadership and Supervision: Directly manage a team of sales representatives and merchandisers, providing clear guidance, setting performance expectations, and ensuring alignment with the company’s sales objectives in the traditional trade channel.
- Performance Management: Conduct regular performance reviews, establish individual goals, and provide constructive feedback to team members, fostering a high-performance culture and supporting employees in meeting or exceeding their targets.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
- Minimum of 10 years of experience in sales, with at least 5 years in a managerial role, specifically within the FMCG industry.
- Proven track record of success in traditional trade (TT) sales, including managing relationships with wholesalers, independent retailers, and distributors.
- Deep understanding of the FMCG sector(Jordan), including consumer trends, market dynamics, and competitive landscape.
- Strong familiarity with traditional trade channels and their unique operational requirements.
- Proficient in developing and implementing sales strategies, especially within traditional trade, to drive market share and revenue growth.
- Knowledgeable in trade marketing, promotions, and merchandising techniques to maximize product visibility and engagement in TT channels.
- Skilled in budgeting, sales forecasting, and financial analysis, with the ability to manage trade spend and ensure a positive return on investment.
- Experience in overseeing operational expenses, inventory management, and profitability analysis.
- Proven ability to lead, manage, and develop a high-performing sales team, including setting targets, coaching, and performance management.
- Strong interpersonal skills for building relationships, motivating the team, and fostering collaboration.
- Ability to analyze sales data and market trends to make informed business decisions.
- Proficiency in sales management tools, CRM software, and MS Office (Excel, PowerPoint) for reporting and analysis.
- Familiarity with data analytics platforms is an advantage.
- Excellent written and verbal communication skills in English (Arabic is a plus), with the ability to influence and negotiate effectively.
- Willingness to travel as required within the region to support sales operations and customer relationships.
