The Luxury Marketing Director will be defining and executing a luxury segment strategy from the ground up, working cross-functionally to create sophisticated, bespoke campaigns and experiences that resonate with discerning global audiences.Client DetailsOur client is at the forefront of transforming the Kingdom into a premier global tourism destination.Description* Develop and implement a comprehensive marketing strategy for the luxury market segment. * Build and own the global luxury segment strategy (not market-specific), targeting UHNW and HNW audiences. * Conceptualize and lead the creation of bespoke luxury content across owned, earned, and paid channels, appealing to affluent travelers. * Conduct market research and analysis to ensure the company's competitiveness in the luxury sector. * Build go-to-market strategies for high-end tourism products * Stay up-to-date with the latest trends and changes in the luxury market and marketing practices.Job Offer* A chance to work in a flourishing business services industry. * A supportive company culture that values collaboration and innovation.
A successful Luxury Marketing Director should have: * A degree in Marketing or a relevant field. * Proven experience in marketing and running a marketing team. * Experience launching or repositioning high-end products or destinations. * 15-20 years of experience in luxury marketing, preferably in luxury retail, hospitality, or premium travel/tourism sectors. * Proven expertise in communicating with UHNW/HNW audiences through tailored messaging and high-touch experiences.
